Plan Accordingly, Sensibly, and With Time Considerations

Let’s face it, everyone who starts a business has an image of success. Their concept will be the next hot button item on the market with future riches a certainty, perhaps even immediately.

And many think they must be the first on to the market to have any chance of such success. The notion is that to win, you have to be first.

Some basic understanding of product lines indicates a slightly different viewpoint. Though Atari may have been one of the front runners in gaming and Radio Shack an early player in the personal computer market, the winners in both arenas long term are companies with vastly different names.

Gluing one’s foot to the gas pedal is more likely to lead to a crash and burn then the success most seek. Business is first and foremost about timing but it is also critical to have the right product at the time that can also be sustained over time.

For a sound view on the need for cautionary procedures, see:

http://seattlepi.nwsource.com/business/292691_schreter17.html